In Cambodia, the number of digital marketing agencies is growing like mushrooms. Having so many options of agencies, it has been very headache to select the right agency to work with. Obviously, selecting an agency is like choosing a partner and your work will proceed smoothly and successfully if you consider the following tips.
1. Determine Your Company’s Objective and Budget
Basically, before searching for an agency, you need to know what you want to achieve and the amount of budget that your company can afford to hire an agency. Having known all of these, you will be able to exactly know what kind of agency you should work with and what result you are expected from that project.
2. Match Your Company’s Personality
It is very vital to explore the personality and background of the agency that you would like to work with because you will feel familiar to work with like-minded people, who share a common interest with your company. More importantly, that agency will be able to understand your company’s needs and requirements quickly.
3. Previous Work and Portfolio
To understand deeply the specialization of an agency that you plan to work with, you are required to explore their previous and current achievements and portfolios from its business website and social media channels. More importantly, in case that you know any clients of that agency, you should approach them to learn more about how the experience with that agency is because it helps you understand not only the quality of its work but also its professional commitment with each client. Otherwise, you can ask for any document that enables you to view the testimonies and case studies of previous works.
4. Meet Up with Agency
It is important to have a meeting with the agency to understand more the strength and the weakness of their creativity and commitment to your project. When you meet with an agency, you can ask them to share a case study and propose the strategies for your project. Thus, you will be able to understand their potentials and you can decide whether you should continue the next process with the agency or not.