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How to Generate a Great Branding Name for Your Business
How to Generate a Great Branding Name for Your Business

25 March 2021 - Branding

Brand building is an important and endless process, in which creating a brand name for your products and service is more than vital because a brilliant name defines your brand and it will sharpen the future of your brand as well. Moreover, a brand name is an opportunity for you to tell a story behind […]

The Psychology of Shapes in Design
The Psychology of Shapes in Design

17 February 2021 - Designing

Generally, different people will view the meanings of shapes differently and each shape attributes different emotions, thoughts, and perceptions. Shapes are the main design elements that also send the right message about your brand and keep your visual marketing strategy consistent. Through the psychology of shapes, a graphic designer can understand the characteristics and the […]

Have You Ever Thought of How Color Blindness Users See Your Design?
Have You Ever Thought of How Color Blindness Users See Your Design?

3 February 2021 - Designing

To understand how to design for color blindness users, it is important for you to initially get some ideas of what color blindness is. Color blindness or color vision deficiency generally happens with people who have an inability to differentiate colors in the way they should be. Moreover, red and green color blindness is the […]

Can We Incorporate Emoji in Marketing Communications or Not?
Can We Incorporate Emoji in Marketing Communications or Not?

3 February 2021 - Digital Marketing

Generally, Emoji is very popular for daily communications on social media because it is the way people can express the feeling by using pictographs of animals, human beings, objects, and symbols. Also, in marketing, Emoji is used to integrate the business’s communications with their audience and it is called “Emoji Marketing”, which is referred to […]

The Power of Typography to Influence Consumer’s Behavior
The Power of Typography to Influence Consumer’s Behavior

20 January 2021 - Designing

Generally, typography is a crucial element to lift up the professional and attractive outlook of graphic design and it is also able to greatly influence how people perceive things unconsciously. Basically, in graphic design, typography is defined as a typeface in various combinations of font, size, and spacing. Additionally, it can be considered as an […]

The Secret Power of Visual Design for Digital Branding:
The Secret Power of Visual Design for Digital Branding:

11 January 2021 - Branding

Visual Design becomes increasingly important for digital marketing to enrich brand awareness; meanwhile, people’s attention span is shortening since they are exposed to various products and brands every day. Generally, humans are more likely to remember only the fascinating and unique brand with creative and memorable concepts. Therefore, it is very crucial to utilize the […]

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