Chicken Pops is the newest and fast-growing Cambodian fast-food chain with its specialty and dream to enable Cambodian people to enjoy the yummy taste of fried chicken, burgers, potato chips, and so on at affordable prices.

We approach the design of the brand identity by using chicken illustration as the logo to represent the restaurant's signature menu of fried chicken. We chose Red and Yellow as the main color for all brand identity materials because in color psychology, Red is very powerful in grabbing people’s attention and it is the most inspiring and eye-catching for packaging design. The specialty of Yellow is to generate a sense of appetite and it is also used for decorating the restaurant because Yellow is truly considered as a sign of fun and tasty.

• Client: Chicken Pops
• Sector: F&B
• Design: Branding
• Year: 2020