Why is packaging design important?
28 November 2020
By: Seyha Chan
Packaging design is an indispensable element of visual identity for brand recognition and it is the art of covering a product and makes it become unique and enables it to be differentiated easily among its competitors.
Generally, people would say that they buy a product based on its quality. However, psychologically speaking without thinking of the price and the specific brand in mind, people are firstly more attracted by packaging design when they see a number of the same products, which are tremendously displayed in the market and they will grab a beautiful packaging design product and learn more about its quality later. Also, packaging design allows you to display some important information about your product and your consumers can explore more into your brand.
More importantly, packaging design is not just for the attention-grabbing and beautiful outlook of the product. Additionally, it is very important to protect the inside item from sunshine and being damaged during the process of transporting.