Social media networks have been increasingly popular in Cambodia, which is a potential opportunity for not only daily communications but also businesses to enrich their brand to the mass audience. However, it has been doubtful when it comes to a question of which social media platform is the most effective for digital marketing. Some people might share their thoughts on Facebook and other people might talk about YouTube, Instagram, Twitter, or TikTok. Therefore, let’s get more insights into social media’s statistics in Cambodia in 2019 and decide which social media platform is the most suitable for your business.
Which Social Media Platform Is the Most Effective for Business in Cambodia?
Facebook—with more than 8.8M active users.
Facebook is one of the most popular social media platforms for business owners to promote their products and services to the mass population in Cambodia. Within its user-friendly template, people are allowed to create many forms of content such as photo album, video, blog, article, and so on. With several types of content, marketers can create eye-catching images and a call to action, which is to include posts of many different types for various purposes. As video posts will engage more people, marketers should create 70% video posts, then 20% image posts, and 10% link posts. Also, Facebook has a special feature, which is an Ads management system that can easily select target audiences and interests.
YouTube—with more than 1.9M active users.
YouTube is a powerful audiovisual platform entertainment and communications in Cambodia. Users can watch other people’s videos and they can upload the video of their own. Businesses can also create and upload the video to promote their products and it can be just a normal video of product review and so on. Also, marketers can create content, which is to show how to do videos, share webinars, and tips. More importantly, YouTube is the second-largest search engine in the world after Google (its parent company); therefore, you can run YouTube Advertising through Google Ads.
Instagram—with more than 720K active users.
Cambodia youngsters are using Instagram to share their daily activities, lifestyle, and fashion. Instagram has several engaging tools including photos and a short video, which are very convenient for generating branding strategies and engaging with your audiences. Cambodian marketers can also create engaging content such as quotes, memes, and contests. This kind of content will motivate people to engage more with your Instagram posts. Specifically, businesses can also turn their existing posts, which received a lot of likes, comments, and shares into ads. To run ads on Instagram, marketers can manage Facebook’s Ad Manager as Instagram owned by Facebook.
TikTok—with more than 500K active users.
TikTok is a new entertaining trend for Cambodian people, especially, for young people and its template allows users to post short videos on music, talent, lip-sync, and comedy. Users can create or express themselves in a creative way. Moreover, TikTok provides a platform for users following the trends which is easy to engage your brands and customers. As TikTok is influenced by more youthful users, not many businesses are aware of this viral trend. Nonetheless, this social media platform seems to be welcomed by many users and used on a daily basis by big organizations, so Cambodia marketers should be the first user on this platform as it helps your business stand out among your competitors and broaden your reach.
Twitter—with more than 200K active users.
Twitter has been fascinated by academics, students, celebrities, policymakers, politicians, and the general public. By using hashtags or short messages, and keywords on the platform, Twitter could allow the content with up to 140 characters long to be delivered quickly and timely. As a result, Twitter is an ideal platform for creating trends and engagements between brands and online trends and it is likely to be very popular in the United States, but not in Cambodia as there are slightly users in Cambodia. However, Cambodia marketers should reconsider using Twitter for digital marketing and community management tools for your brands. As if you want to reach outside of Cambodia like neighboring countries, it is the best tool to expand your markets so it is a waste not to take advantage of it.
It would be an overreaction to consider which social media platform is the most effective for business, just based on the number of its users. However, in order to select the right social media platform for digital marketing is to consider several components such as the nature of business, target audience, client demographics, and business competitors. Analyzing all of these factors will help you understand clearly the strengths and the weaknesses of your business and you will be able to identify the effective strategies, by choosing the right social media platform that exactly fits your business.
Wanting to learn more about Instagram marketing tips? Check out 6 Instagram Marketing Tips for Business in 2020