HOW TO GENERATE A GREAT BRAND NAME FOR YOUR BUSINESS
25 March 2021
By: Sereinyta Son
Brand building is an important and endless process, in which creating a brand name for your products and service is more than vital because a brilliant name defines your brand and it will sharpen the future of your brand as well. Moreover, a brand name is an opportunity for you to tell a story behind your business and to inspire your customers. To help you come up with a killer brand name for your product, you might consider the following strategies.
1. Express Your Band Name’s Goal
Before addressing your brand name, you need to understand what your company is about and what you are ambitious to achieve for your brand in the future so that you can create a name, which can accelerate your footstep to reach your goal.
2. Think of the Story Behind Your Brand
Every brand has its own story and the compelling story will grab people’s attention. Therefore, it is important to incorporate your story into your business name because it will form a memorable and inspiring sense in your customer’s mind.
3. Grab Catchy Words by Asking People
Basically, you should understand the keywords which are on-trend, industry-relevant, and memorable for your business by asking people in general, and then you can list them down. Just bear in mind that your words should not be too long and should be easy to pronounce.
4. Host A Brainstorm Meeting with the Team
You should sit down with your team or prepare a brainstorming session to discuss what you have heard from your surveying and what your input ideas you have in mind. It is time for you to note down and initially shortlist the preferable names for the next voting process among your team.
5. Vote to Get the Final Brand Name
For this process, you must organize a voting session by asking your team to individually select to top three preferable names and drop the answer in the voting box.
6. Test to Get Feedback from Potential Customers
Testing is a very important process that you can get real feedback from your potential clients by asking what they think about the final selected name. In another way, you can list it down in Google Survey or Monkey Survey to get their feedback.
7. In Conclusion
Every successful company has a name that means something different and creative because each company has a different story to share and to inspire the customers. Moreover, a killer business name needs to be attractive for your customers and it should be able to conjure up positive emotion and be easy to remember.