Should We Use TikTok for Business Advertising?

In Cambodia, a very tiny percentage of marketers​ are utilizing TikTok to promote their products or services, compared to other social media channels such as Facebook, Twitter, Instagram, and Youtube. However, this trend will probably change because nowadays TikTok is growing rapidly across the globe so does Cambodia. In 2019, TikTok has been reported as the top fourth social media platform with 500K users in Cambodia. Thus, it will offer you the opportunity to get creative and find different ways to establish your brand’s image on the users’ minds.

Should We Use TikTok for Business Advertising?

1. Create Innovative and Unusual Content

TikTok isn’t a platform for conservative thinkers. To generate creative content, you may try out a combination of various topics such as challenges, lip-syncing, comic performances, makeup, fashion, and so on. Moreover, to enrich the visibility of your posts, you can use trending hashtags that would fit best with your content and to reach the right audience.

2. Keep the Video Short but Attractive

To create outstanding and attention-grabbing content, the video should last only up to 15 seconds. Therefore, you must put more effort to create a presence on the screen that attracts the audience to follow your profile and continue seeing your content.

3. Collaborate with Influencers

An effective and efficient way to become famous on TikTok is by collaborating with famous influencers on the platform. To be honest, not everyone is a great dancer or a comedian that is why you should find alternate ways to showcase whatever “talent” you have by piggybacking on influencers!

4. Entertain with Funny Stories

You’re lucky if comedy is your forte because funny videos receive a lot of attention to TikTok. The ability to make the users laugh with just 15 seconds of content is praiseworthy and loved by a majority of people on this platform.

5. Incorporate Other Platforms to Your Advantage

You can post your TikTok video on YouTube with a link to your profile. That way, people can easily find your profile and follow you if they are hooked to your content. You may also share your TikTok videos on Instagram and Facebook stories.

6. Be the First Users, Be the First Business Leader

Like other social media platforms, TikTok allows businesses to engage with audiences through video. It will be very beneficial for your business to be one of the very first businesses in the country, where not many brands and businesses are being on TikTok right now. Thus, your content is more likely to go viral and gain quick engagement.

There is no absolute rule to point out which social media platform is effective or ineffective for advertising, yet what we need to consider is where our target audiences/customers are. So, why don’t we choose TikTok for business advertising?

When it comes to branding, color plays a very important role. So read our article on The Hidden Power of Color in Branding to find out!